Case Study:
Arcbound: Thought Leadership Copywriting
Background Information
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Arcbound is your full-service personal branding firm. From brand strategy to social media content, full-stack podcast production, book ghostwriting, publishing, and community management, everything we do is designed to accelerate your growth.
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Originally hired as a freelance content developer and writer, I was soon promoted to a senior full-time position, where I developed content strategy and writing for different clients in the thought leadership space.
Content Strategy
Thought Leadership Storytelling
Through my work as a content developer, I worked with thought leadership clients to develop an “ownable message” defining their mission and goals as a public-facing figure.
From there, I developed 3-5 content themes based on this “ownable message” to guide the organizational structure of each client’s content calendar throughout the month.
